We just wanted to change the hiring market and to make an auction for candidates
Product design
UI / UX
->
<-
Product concept development from the scratch. As a result -> successful presentation of the project to investors.
My role
Product lead
UI — UX
Idea development, pitch presentation, research, monetization model, launch strategy, management, JTBD, Lean canvas, CJM
Empathization, defining, ideation, prototyping, design and validation stages were done.
01
02
We focused on a narrow target audience and developed a highly specialised product
Mission
Change the hiring market. Enable candidates to get the best offer without bias, and companies to compete in a transparent environment.
Problem
01. For the candidate: Laziness. Non-transparency of the market and salaries. Publicity of the job search.
02. For companies: The lack of candidates. Blind competition.
Solution
Open market recruitment model with an auction option. Candidates in high demand can choose the best offer on the market and do so completely anonymously. Companies - compete openly.
The platform consists of:
Website (promotion objectives)
interpreter account (testing system)
Portal with lectures andmaster classes
account of the jury
The process and research behind the product to achieve the required metrics
analysis + Empathize
Desk research
Competitive analysis
User segmentation
In-depth interviews
Quantitative research (to verify)
Personas, stories, journeys
Define + Ideation
Problem statements
Hypothesis
Value propositions
Goals
Hypothesis tests with users
Flows
Top-level product scheme
Product architecture and metrics
High-fidelity prototypes
user feedback
I found a lot of useful contacts and clients. The project helped me build my reputation on the market. I signed up for a premium membership package and am willing to pay even more.
— A.C. Professional Simultaneous Interpreter
I live and study in France and learned about the project from my classmates. I immediately decided to take part in the competition - because I really wanted to test my strength. And the opportunity to make a professional passport is incredible.
— E.M. Consecutive interpreter, beginner
Some results:
No-code + code approach
optimized the cost 2х times
The main team of the project is only 5 people. A small team and high efficiency
90%
of users are satisfied with the service and find it useful for themselves
Retention rate
33%
Paying Users
10%
E-commerce
30 дней
Дизайн в Zero Block
Кликабельный прототип
Каталог до 1000 товаров
Адаптив под все разрешения
Корзина и онлайн-покупка
Сет уникальных иконок
Верстка на Тильде
от
$
1'300
Бизнес
20-30 дней
Дизайн в Zero Block
Кликабельный прототип
До 5-ти уникальных страниц
Адаптив под все разрешения
Сет уникальных иконок
Верстка на Тильде
от
$
750
Лендинг
10-14 дней
Дизайн в Zero Block
До 7-ми уникальных блоков
Адаптив под все разрешения
Форма заявки
Верстка на Тильде
от
$
500
Работаю по предоплате, разделяя проект на этапы
УСЛОВИЯ СОТРУДНИЧЕСТВА
25%
Предоплата после первичного обсуждения проекта
25%
После утверждения первого этапа — прототипа или главной страницы
50%
После финального утверждения проекта но до передачи заказчику
Процесс работы состоит
из нескольких этапов
КАРТА ПРОЕКТА
01
10-минутный разговор
для выяснения всех
деталей и задач
БРИФОВАНИЕ
02
Отрисовка прототипа
визуализирует будущий
сайт в краткие сроки
ПРОТОТИП
03
Отрисовка главной страницы с презентацией решений
КОНЦЕПТ
04
Дизайн всех страниц сайта под все актуальные разрешения
ДИЗАЙН
05
Верстка дизайна на Тильде и финальный релиз сайта
TILDA
Credits
Design
  • Yana Dulina / Product design lead
  • Pankova Daria / Senior designer
  • Julia Fishenko / Designer
Management
  • Yana Dulina / Product supervision
  • Oxana Smirnova / Manager
  • Sofia Rasskasova / Manager
Development
  • Maksim Nikitin / CTO
  • Pavel Makhnev / Developer