Being a strategic partner of Nutella Russia for the second year in a row, we've (as TOKAREV+ agency) developed and successfully launched the new communication platform – 'Happiness for Breakfast' ('Счастье на завтрак') – and expanded the target audience. Which resulted in the growth of brand penetration and brand equity as a 'top choice for breakfast.'
During that period, we've probably made the bravest campaign in the brand life, which again results in the highest sales in Nutella history in Russia and has acclaimed as 'best practice' both by Ferrero and YouTube.